Tried and Tested Marketing Strategies for Small Businesses

Small firms typically can implement the same quality management systems found in larger corporations, they may confront various hurdles along the road. For instance, small businesses tend to have less human resources and less up-front funding to spend to quality projects. Internal communications may be more simple and upper management commitment may be stronger in a smaller organization.

Here are the Top 3 Most Used Marketing Strategy

• Content Marketing

  A marketing strategy that entails the creation and dissemination of online content (such as videos, blogs, and social media posts) with the goal of piquing interest in a brand's goods or services but without directly endorsing it. Material marketing seeks to create and disseminate valuable, relevant, and consistent content in order to grab and hold a target audience's attention and, ultimately, to drive profitable consumer action.

  Here are examples commonly used by content marketers.

  • blogs

  • emailers

  • newsletters

  • social media post

  • case studies

• Partner Marketing

  A strategic partnership between parties, such as two businesses or a business and an influential person or opinion leader. The primary goals of these partnerships are to be achieved by both sides. These objectives could be raising sales through new channels, generating leads, or spreading brand recognition.

  The best example of this strategy is a well-known instance of partnership marketing was when Louis Vuitton and BMW worked together to produce and advertise a set of LV baggage that was specifically made to fit into the trunk of a well-liked BMW model.

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• Search Engine Optimization Marketing

  The greater your position in search results for terms associated with your company, the more likely it is that users will click on to your website. And as time passes, those clicks may develop into leads, sales, and earnings.

This video will show you how effective SEO Marketing is.

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